GeoMost small businesses have no idea whether Microsoft Copilot has ever cited their site. Bing will tell you for free, and almost nobody has looked. Here is where the data lives and how to read it without fooling yourself.
Can you see when Copilot cites your website?
Yes. Bing Webmaster Tools has an AI Performance report that lists the pages of your site cited in Microsoft Copilot, in AI summaries inside Bing, and in select partner integrations. It is free, it is first-party data, and it is currently in preview. No other major AI engine gives site owners anything comparable yet.
The report has two parts. A Grounding Queries section shows the phrases the AI used to retrieve your content. A Pages section shows which URLs were cited and how often. You can sort the columns and export everything to a spreadsheet.
How do you open the AI Performance report?
Sign in to Bing Webmaster Tools with a Microsoft account, add your site, and open the AI Performance report. The quickest route is "Add site" and then "Import your sites from GSC," which needs Search Console set up first. Expect about 24 hours before data shows up, according to Practical Ecommerce.
If your site is brand new or thin, the report may stay empty for a while. An empty report is information too. It means Copilot has not pulled your pages into an answer in the period you are viewing.
What do Citation Share, Intents, Topics, and Compare mean?
In June 2026, Bing added four views to the report. Citation Share is the percentage of citations that went to your site out of all citations shown for the same grounding query. Intents sorts those queries into categories such as informational, commercial, navigational, and local. Topics groups related queries into themes. Compare overlays a previous period, for example the last 30 days against the 30 before.
For a dental practice or a restaurant, the Intents view is the interesting one. If your citations sit under "Local" queries, Copilot is treating you as a place. If they sit under "Informational," it is treating you as a source of answers. Those need different fixes.
What does real data from this report look like?
Search Influence published an analysis of one site's report covering November 12, 2025 through February 10, 2026. It found 19,717 Copilot citations across 86 unique pages, and a single page accounted for 69% of them. The top four pages made up 90%.
Citations also swung hard. They peaked at 5,804 on December 7 and averaged 34 per day by February, a 97% drop from the early December pace. The takeaway for a small site: AI citations are concentrated and volatile. One strong page can carry everything, and it can stop carrying it without any change on your end. That is one site, so treat it as an illustration, not a benchmark.
What can this report not tell you?
Quite a lot, and you should know the gaps before you build a plan on it.
- It does not isolate ChatGPT. Despite what some roundups imply, the report covers Copilot, Bing summaries, and select partners, and you cannot filter by channel.
- Pages show citation counts, not views or clicks, so a citation does not prove a visit.
- Citation Share does not show which competitors were cited, and Microsoft calls it an observational metric, not a scoreboard.
- There is no API yet, so tracking over time means exporting CSVs yourself.
If ChatGPT is where your customers ask, this report is a partial proxy at best. Bing's index feeds several assistants, so the signal is not useless, but it is not a ChatGPT dashboard.
What should you do with the numbers?
Start with the Pages list. Your most-cited page is your proof of what works, so read it and ask what it does that your other pages do not. Usually it answers one question directly, in plain text, near the top. Then look at the grounding queries Copilot used. They are often clunky, machine-style phrases, and they show the sub-questions your pages should answer.
Then check the basics that decide whether you can be cited at all: crawler access, valid structured data, and answers that survive without JavaScript. GeoRoar's free audit scores those against a fixed 100-point rubric in about 30 seconds. The $99 Fix Pack generates the corrected files, and Monitor ($19/month) rechecks as your site changes. Bing's report tells you what already happened. The audit tells you why.
Where's your site losing points?
Here's a sample GeoRoar scorecard. Yours takes about 30 seconds.
This is a sample. Your real scorecard is free, no sign-up.
Run your free GEO audit