GeoThe GeoRoar Blog
Practical, honest guides to getting your business cited by AI search engines like ChatGPT, Perplexity, and Google's AI, whatever you do.
Looking for a Scrunch AI alternative? Here's the honest breakdown
Scrunch AI tracks AI search visibility starting at $250 a month, and Sitecore just bought it for a reported $225 million. Here's what it does well, where it stops short, and what to use instead if you need fixes rather than a dashboard.
Looking for an Otterly.ai alternative? Here's the honest breakdown
Otterly tracks AI search visibility starting at $29 a month. Here's what it does well, where it stops short, and what to use instead if you need fixes rather than a dashboard.
Best GEO tools in 2026: an honest buyer's guide
Otterly, Peec, Profound, Scrunch, Bluefish AI, and Goodie compared on price and purpose. None of them fix your site. Here's what does.
Does Chrome's Lighthouse check your llms.txt now? The honest answer
Chrome's Lighthouse added an Agentic Browsing category in May 2026 that checks for an llms.txt file. Here's what it actually tests, and why Google still says the file won't help you rank.
Robots.txt for AI crawlers: how to allow GPTBot and ClaudeBot
What each AI crawler actually does, the rules that let the right ones in, and a Cloudflare default change landing September 15 that can override your file.
GEO vs AEO vs LLMO vs AIO: is there actually a difference?
Four acronyms, one job. Here's what each term actually claims to mean, and why Google's own 2026 guidance says the distinction barely matters.
llms-full.txt vs. llms.txt: what's the difference and do you need both?
One's a table of contents, the other's your whole site in a single file. 2026 adoption data shows who's actually publishing each and whether either one gets read.
Looking for a Profound alternative? Here's the honest breakdown
Profound's self-serve plans run $99 to $399 a month and its enterprise tier climbs into the thousands. Here's what it actually does, where it stops short, and when a fix-first tool is the better buy.
GEO audit tool vs. monitoring tool: what's the actual difference?
Profound, Peec, and Otterly track how often AI mentions your brand. None of them fix your site. Here's the real split between the two categories and which one to buy first.
How to add an llms.txt file to your website
The exact format, file location, and link syntax for a valid llms.txt file, plus what the adoption data says about whether it moves your AI citations at all.
How to write content that AI will quote
A Princeton study found statistics, quotes, and citations lift AI visibility 30 to 40%. Here's the structure, length, and placement that actually gets a paragraph pulled into an answer.
Is your marketing agency behind on AI search?
Six questions to ask the people you pay, the red flags to watch for, and what a good answer sounds like. Because ranking and getting cited by AI are now two different jobs.
SEO vs AEO: why ranking on Google no longer gets you found
The overlap between top Google rankings and AI-cited sources has collapsed from about 76% to under 40%. Here's what AEO is, why it's a different job, and what to do.
The zero-click era: what 60% no-click searches mean for your business
Six in ten Google searches now end without a click. Here's why it's happening, what it changes for a small business, and how to stay found when AI answers the question.
How do AI search engines choose which sources to cite?
ChatGPT leans on Wikipedia, Perplexity leans on Reddit, and only about 12% of AI citations overlap with Google's top 10. Here's what the research says actually drives the pick.
How to appear in Google AI Overviews
AI Overviews now show up on nearly half of Google searches, and ranking #1 barely predicts who gets cited. Here's what Google's own guidance and the citation data actually say.
Does structured data help with AI search? What the data actually shows
A 1,885-page controlled study found adding schema barely moved AI citations. Here's what the research actually shows, and what to prioritize instead.
How to optimize your website for Perplexity AI
Perplexity isn't ChatGPT with a different logo. Crawler rules, citation sources, and even structured data behave differently, here's what actually moves the needle.
Why isn't my site showing up in ChatGPT?
Three checkable reasons ChatGPT skips a business: crawler access, unquotable content, and unclear identity, with real data on what blocking GPTBot actually costs you.
How to get cited by ChatGPT
The crawler settings, page structure, and content changes that actually move the needle, backed by a Princeton study and OpenAI's own crawler docs.
Do you need an llms.txt file? The honest 2026 answer
Google says it doesn't move AI Overviews. Anthropic, OpenAI, and Chrome's Lighthouse use it for agents anyway. Here's what to fix first.
What is GEO? The plain-English guide for any business
AI engines answer instead of ranking. Here's how being cited actually works, and what any business can do about it, including the local shops everyone else ignores.