GeoFor years the honest answer to "are we showing up in AI answers?" was "nobody knows." Google has now given site owners a first-party number. It is useful, and it has gaps big enough that you should know about them before you put it in a client deck.
How do I see AI Overviews impressions in Search Console?
Open your property and look for the generative AI performance report. Google finished rolling it out to all sites worldwide by August 31, 2026, after starting with a small group of UK site owners in June. It counts impressions from AI Overviews, AI Mode, and generative AI features in Discover, split by page, country, and date. The Search report adds a device breakdown. If your site has too few AI impressions, the report may not appear at all.
Google's own announcement is on the Search Central blog, and Search Engine Journal has a clear write-up of the worldwide rollout.
What does the AI report show, and what is missing?
It shows impressions and pages. It does not show clicks or queries. You can see that a page appeared in an AI answer, and roughly how often, but you cannot see how many people clicked through or what they asked. Search Engine Journal states it plainly: the reports do not indicate how many clicks those appearances generate.
That matters more than it sounds. An impression inside an AI answer is closer to a mention than a visit. A page can rack up thousands of them and send almost nobody to your site. Read the number as "we are being used as a source," and ask a separate question about whether that is paying you back.
Why should a small business care about this report?
Because people are using AI search whether or not you track it. A Morning Consult survey reported by Search Engine Land found that 65% of Americans have used AI search, although only 15% trust it "a lot." Lots of use and modest trust means your business can be named in an answer that people half believe. You want to know when that is happening.
For a dentist, a restaurant, or a law firm, the practical use is simple. Check which pages appear in AI features. If your service pages show up and your homepage does not, you have learned which pages the engines trust enough to quote. Then write more pages like the ones that work.
How do I check ChatGPT and Copilot citations?
Use Bing Webmaster Tools for Copilot, and manual prompts for everything else. In June 2026 Bing added Citation Share, Intents, Topics, and Compare to its AI Performance Report. Citation Share is the percentage of citations on a given grounding query that point to your site, out of all citations shown across all sites. It covers Microsoft Copilot, Bing, and select partner AI experiences, and Microsoft calls these early preview features.
Neither report is built for ChatGPT or Perplexity. For those, keep a list of 20 to 50 questions your customers actually ask, run them weekly, and write down whether your business is named. It is tedious and it is the only direct read you have.
What should I do with the numbers?
Use them to find patterns, then fix what the patterns point to. If a page gets AI impressions, see what it does well: a direct answer near the top, clear headings phrased as questions, a statistic with a source. If an important page gets none, check the basics first. Can AI crawlers reach it? Is the schema valid? Does it answer a real question in plain text?
One caution. These reports are young and the data is thin. Do not rebuild your strategy around a number that does not yet include clicks. Check it monthly, keep your own prompt log beside it, and be wary of anyone selling certainty from either.
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