GeoIf you searched for a HubSpot AEO Grader alternative, you probably ran the Grader, got a number, and wondered what to do next. That is the gap. The Grader is a decent mirror, but a mirror does not repair anything. Here is what it measures, what it skips, and what to use when you need the fixes.
What does HubSpot AEO Grader actually measure?
HubSpot's AEO Grader returns a score out of 100 based on how AI engines describe your brand. It covers sentiment, accuracy, recognition, share of voice, and competitive position. It is free, needs no account, and takes about three to five minutes. The full report asks for a short lead-capture form.
The weighting is worth a look. According to HubSpot's own breakdown, sentiment analysis is worth 40 of the 100 points, presence quality and brand recognition are worth 20 each, and share of voice and market competition are worth 10 each. So 40% of your grade is the tone AI uses about you.
What does the Grader not tell you?
It does not tell you why AI skips your site or how to change that. By HubSpot's description, none of the five dimensions looks at your own files: whether robots.txt lets AI crawlers in, whether your structured data is valid, or whether your answers survive without JavaScript. Those are the things you control directly, and they are usually where a small site loses.
That is a design choice, not a flaw. The Grader is a brand perception test. A perception score can be low because AI has little to say about you, or because AI cannot read you at all, and the number looks the same either way.
What about HubSpot's paid AEO product?
HubSpot also sells AEO as a tracker. Per HubSpot, the standalone plan is $50 per month ($45 on annual billing) and follows 25 prompts daily across ChatGPT, Gemini, and Perplexity, with up to 2,500 answers a month. A 28-day trial tracks 10 prompts on ChatGPT.
That is useful if your question is "how often are we mentioned?" It is a monitoring tool. It shows you the scoreboard over time. It does not write the corrections, and you would still need someone to turn the findings into robots.txt edits, schema, and rewritten answers.
How is GeoRoar different from the Grader?
GeoRoar audits the site itself. It fetches your public pages and scores them against a fixed 100-point rubric covering crawler access, structured data, answerability, entity clarity, trust, and off-site presence. You see each check you pass or fail, in about 30 seconds. The audit is free.
Then it fixes things. The $99 Fix Pack (one-time) generates the corrections for the checks your site fails, ready to paste in. Monitor is $19 a month and re-checks your site so a CMS update does not quietly undo the work. Done-for-you is $999 if you would rather hand it off.
Which one should you use?
Use the Grader if you want a quick read on how AI describes your brand, and you do not mind the form. Use a prompt tracker if you need share-of-voice trends against named competitors. Use GeoRoar if the real question is why your site is not being cited and what to change on Monday morning.
GeoRoar does not measure brand sentiment, and it cannot promise a citation. Nobody can. The engines are black boxes. What a site owner can do is make the site readable, valid, and clearly about one thing, then recheck against the same standard. Many teams end up with both: a perception score for the report, and a fix list for the work.
What should a small business do first?
Check the plumbing before you check the reputation. A dentist or a plumber with a blocked AI crawler will score badly on any brand test, because the engines have nothing recent to quote. Open your robots.txt, confirm GPTBot, ClaudeBot, and PerplexityBot are allowed, and make sure your homepage says plainly what you do and where. Then measure.
What's your score?
Here's a sample GeoRoar scorecard. Yours takes about 30 seconds.
This is a sample. Your real scorecard is free, no sign-up.
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