What schema should a real estate agent use?

Use RealEstateAgent schema for your identity, brokerage, and service area, LocalBusiness for your office and hours, Person schema for your credentials, and real estate listing types for individual properties. Add sameAs links to your real Zillow, brokerage, and LinkedIn profiles.

Does schema markup guarantee AI will cite my listings?

No. Schema makes your pages readable and understandable to AI engines, which is a prerequisite for citation, but it does not guarantee it. Reviews, consistent profiles, and off-site presence also shape whether an engine recommends you.

Schema Markup for Real Estate Websites: What AI Needs to Read You

Schema markup is the behind-the-scenes code that tells a machine what your page means. To a browser, your bio reads as a bio. To an AI crawler without schema, it is just text. With the right schema, it is clearly "a licensed real estate agent, in this city, with these specialties."

The types that matter for agents

Most agent sites either use no structured data or a vague Organization tag. The useful types are more specific. RealEstateAgent identifies you as an agent and carries your name, brokerage, area served, and contact details. LocalBusiness covers your office, hours, and location. If you publish listings, Residence or the real estate listing types describe individual properties. And Person schema ties your name to your credentials and profiles.

What to put inside it

Schema only helps if it is filled in honestly and completely. Include your legal name and the brokerage you hang your license with, your real service area by city or neighborhood, your license details where appropriate, and sameAs links to your genuine profiles on Zillow, your brokerage site, and LinkedIn. Those sameAs links are how an engine confirms that the person on your site is the same person it sees elsewhere.

Common mistakes

Three show up constantly. Marking up information that does not appear on the page, which search engines treat as a violation. Leaving sameAs pointing at profiles that do not exist, which hurts trust rather than helping. And letting a template builder inject generic schema that labels you a plain business instead of a real estate agent.

Schema is necessary but not sufficient. It makes you readable. It does not make you popular. An agent with perfect markup and no reviews is still a weak recommendation.

Get it generated for your site

You can write JSON-LD by hand, but it is fiddly and easy to get wrong. GeoRoar's free audit checks whether your current schema is present, valid, and the right type, and the Fix Pack generates ready-to-paste RealEstateAgent and LocalBusiness markup built from your own site. Run the free audit first to see what you are missing.

What's your score?

Here's a sample GeoRoar scorecard. Yours takes about 30 seconds.

GEO score / 100

Grade C

Machine Access18/20

Structured Data14/18

Answerability15/22

Off-site Corroboration4/10

Plus Entity Clarity and Trust & Transparency, each scored and ranked.

This is a sample. Your real scorecard is free, no sign-up.

Run your free GEO audit

Schema markup for real estate websites: what AI needs to read you

The types that matter for agents

What to put inside it

Common mistakes

Get it generated for your site