Before you spend a dollar on AI visibility, spend ten minutes finding out where you stand. You can check most of it yourself, for free.
Ask the engines what they say about you
Open ChatGPT, Google's AI Mode, and Perplexity. Ask the questions a real client would ask, not questions about yourself. For example: "Who are good buyer's agents in [your town]," "Best real estate agent for first-time buyers in [neighborhood]," and "Who should I call to sell a condo in [area]." Run each a couple of times, because answers vary. Write down which agents get named and, where the tool shows them, which sources it cites.
Read the result honestly
If you are never named, that is useful, not discouraging. It usually means the engines cannot confidently connect you to your market. If competitors keep appearing, look at what they have that you do not: a clearer website, more consistent profiles, stronger reviews, local press. If the tool names you but gets a detail wrong, like the wrong brokerage or service area, that is an entity-clarity problem worth fixing fast.
Check the signals the engines read
Then look at the inputs you control. Does your site actually load its content without JavaScript? Does it use real estate structured data? Does it answer plain buyer and seller questions in text? Are your name, brokerage, phone, and service area identical across your site, Google Business Profile, and the directories? These are the checkable things that move the on-site half of your visibility.
Turn the check into a fix list
Rather than eyeball every signal, you can run GeoRoar's free audit, which scores your site against a fixed 100-point rubric and lists exactly what passes and fails in about 30 seconds. It covers the on-site half in detail and flags where your off-site presence is thin. No sign-up, and you keep the list whether or not you ever buy anything.
What's your score?
Here's a sample GeoRoar scorecard. Yours takes about 30 seconds.
This is a sample. Your real scorecard is free, no sign-up.
Run your free GEO audit
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